8,357 TREES AND PLANTS PLANTED
600,936 LBS. OF CO2 STORED ANNUALLY
167.14 ACRES OF NATIVE HABITAT RESTORED
SUSTAINABILITY IS AT OUR CORE, IT ALWAYS HAS BEEN.
Sustainability is not just a part of our story; it's our core, beginning, and ongoing commitment. In 2019, we embarked on a mission called Livelihood Projects, responding to the urgent need for habitat restoration in urban parks and trails. Initially, we invited neighbors to sponsor a tree in the community with a $40 donation, and in exchange, we gave them a free t-shirt. The free t-shirts were a big hit, and what had started as an environmental initiative would soon become something larger.
Empowered by their impact, donors started requesting a wider range of sustainable clothing in exchange for their donations to fuel their everyday adventures. In response, Livelihood Apparel emerged in 2021, expanding our mission from restoring native habitats in American cities to changing the apparel industry that contributes an estimated 10% of global greenhouse gas emissions yearly.
Today, while we have two distinct logos and websites, Projects and Livelihood remain one company with a couple of important missions underneath it all.
On the one hand, Projects continues its commitment to restoring native habitats in urban parks and trails. On the other, Livelihood is committed to ending fast fashion and encouraging sustainable exploration through premium natural, recycled, and biodegradable apparel that performs. Our journey may have two paths, but our dedication to nature and sustainability unites us in a singular purpose—positively impacting people and our planet.
OUR PRODUCT PHILOSOPHY
Dedicated to excellence so you can explore more with less footprint.
Sustainability has always been at our core, and we are committed to making a positive impact. If the fabric is not natural, recycled, or biodegradable, we don't consider it.
Livelihood rejects fast fashion. Our apparel is minimally and expertly crafted to outlast trends and endure any activity from mountaintop treks to city strolls for many years.
Our apparel is engineered to perform by moving, drying, and breathing comfortably in even the most extreme environments without sacrificing the planet.
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